How to Create Successful Holiday Social Media Posts and Strategy

 

The holiday season may be stressful. Planning ahead is essential because there isn't much time left after dealing with family issues, transportation, and shopping to think of funny and interesting Christmas content to plan, create, and post.

Although the earlier the better, your content should at least be scheduled before Thanks giving. Because the December holidays are quickly approaching once Thanks giving has passed.

You may learn how to plan and write holiday social media posts on this site, which will help your brand grow.

Successful holiday social media campaign examples

Do you still have those "Elf Yourself" movies from a few years ago? More than 92 million people have downloaded Office Depot's interactive software, and the company didn't have to make a single one of these movies. Compared to a company like Starbucks, the Office Depot brand isn't as easily shared, but anything is achievable with a good idea. Use Office Depot as motivation to go outside the box if you're concerned that your product or service isn't "exciting" enough!

The Giving Device is another time-tested, cheery Christmas concept. When someone approaches the vending machine, they decide to give shoes or books to others in need rather than purchasing something for themselves.

4 Easy Holiday Social Media Post Ideas

Here are some suggestions for businesses that may be used by businesses of all sizes and price ranges to interact with their customers during the most delightful season of the year.

1. Run a contest

In the world of social media, the adage "you have to give to get" holds true. Why not run a holiday giveaway on your social media channels when retail businesses are already providing BOGO deals and gifts with purchases all season long?

You can hold a giveaway in a simple and well-liked manner by asking your followers to like, share, or tag a friend in your post. This tactic is a simple approach to increase engagement and attract followers.

2. Run a Branded Contest

Having your audience produce content to enter a contest is another approach to run a giveaway. This is particularly beneficial for a social media manager since it gives them access to usable content that they don't have to create and because user-generated content is a very effective form of free promotion.

3. Spread a Little Good Will 

Is your company supporting a good cause? The moment is now for you to emphasise that in your social media posts. A simple strategy to gain the audience's trust while giving back to the community is to promote your ideals.

4. Authenticity

The most impactful branded social post on occasion has nothing to do with your brand. You don't always have to be marketing something. Posting your staff members' favourite holiday crafts or recipes gives your social media marketing a human touch that your followers can relate to.

How to Develop & Run Your Campaign

Ideas are fantastic, but to really make your Christmas social media postings pop, you're going to need a strong plan. Take the following actions to launch your campaign:

Step1. Do your homework first.

Before including holiday pieces in your content schedule, conduct research that is pertinent to your market. Select a few rivals to research and look at their prior holiday postings. Then, ponder the following inquiries:

What kind of messaging did they employ? It was heartfelt, right? Funny? Examine what was posted and see what was successful and unsuccessful. (Videos, photos, user-generated content? What can you develop that your audience hasn't seen before? (See what worked and what didn't.) (The holidays are the time to get creative and test unconventional content) 

Step 2: Select the goods or services you want to emphasize

There are a few things to take into account while planning content, whether it's a photo, video, or blog article, relating your goods and services.

• Do you have any goods or services that would be ideal as gifts?

• Do you have a popular product you'd like to highlight with a unique holiday offer?

Along these lines, you might want to think about developing a special landing page for your website that showcases your holiday promotions; you can link to it in all of your social media biographies and seasonal posts!

Step 3: Be Original

Now for the enjoyable and creative phase!

Use the suggestions for Christmas posts listed above to produce heartfelt articles and videos and to promote user-generated material. Consumers are 39% more inclined to share your material if it is presented in video format, according to Psychology Today. Additionally, it has a 56 percent higher chance of getting a "like" and a 36 percent higher chance of getting a remark.

Use emotions instead of just only wallets as a strategy. You don't want to showcase your business to your audience in a manner that contrasts with the aggressive advertising that bombards us as consumers during the Christmas season. Instead than sounding like a commercial, appeal to their emotions and interests.

Finally, it practically goes without saying that the content you choose to produce should be of the highest caliber. A production agency can help if you are unable to create this kind of material yourself. For more information on how Slice can help your brand with compelling photo and video content, get in touch with us right away.

Step 4. Add the (Jingle) Bells and Whistles 

Consider adding a hashtag or tagline to your proposed campaign. A hashtag makes it simple for users to repost their own content and join a campaign.

When people want to #shoplocalthisChristmas or find a #Christmasgiveaway, they'll know exactly where to find you if you add some of the most popular holiday hashtags to your posts in addition to generating a unique hashtag.

Step 5. Create a content calendar 

A content calendar makes it simple to plan out all of your social media postings for the year. Here are some ideas to help you stay organized and current during the holidays:

Some individuals celebrate Christmas the day after Halloween, so aim to launch your holiday advertising as soon as possible!

What platforms are you posting on, and which features of those platforms? Don't just write "Instagram" down; be specific about whether you'll use posts, stories, IGTV, or all three.

What is the optimum time to publish on each site, and how frequently do you post there?

What hashtags will you employ? These can assist you get a broad perspective of your campaign by being included in your content calendar.

Unless you already do so

Step 6 Schedule & Post  

It's time to import your content into a system that will post for you once your schedule is prepared. You can then concentrate on other holiday activities! Buffer, Hootsuite, and Later gramme are a few of the well-known scheduled posting tools.

Here is a summary of how each network could benefit your company.

1. Facebook

As a small business, you've definitely already noticed how Facebook can be utilized to interact with customers and advertise your brand all year long. To engage with fans on Facebook, you can post a variety of material kinds, such as text, photographs, videos, and links. Facebook's advertising features can be used to target nearby customers and promote regional success. Last but not least, Facebook is one of the most effective networks for engaging with local customers on their mobile devices because 98.5% of Facebook users currently access the social platform via mobile devices.

2. Twitter

Twitter is one of the top social media platforms for connecting with your followers and disseminating informative and interesting material. However, did you also realise that Twitter can be a useful tool for customer support? People adore Twitter because it gives them easy access to the companies and people in their lives. You won't ever miss the chance to turn a social contact into a fresh opportunity for your business by keeping an eye on your Twitter activity and responding to queries and comments from followers.

3. Pinterest

Users of Pinterest approach the site with a more shopping-oriented mindset than those of other social media. On Pinterest, you have the opportunity to connect with customers at a particular point of the purchasing process: the looking and browsing stage. This is in contrast to other networks, like Facebook or Twitter, which you may use just for engagement purposes. The ideal place to highlight gift suggestions and display everything your company has to offer this holiday season is Pinterest.

 4. Instagram

This Christmas season, Instagram is one of the best networks for producing interesting content for your company. Your consumers and future customers will enjoy the photographs and videos you can easily develop with its user-friendly features. You can take pictures of employees getting ready for a holiday sale or showcase gift ideas with imaginative pictures that your audience will adore.

5. YouTube

The holiday season is the ideal time to produce and distribute videos for your company. You don't have to make expensive productions for your videos. Making a more personal connection with your audience can start with something as straightforward as a video from your smartphone wishing clients a happy holiday or an interview about forthcoming holiday activities. The best part is that you can quickly post your movies on a variety of social media platforms or even include them in Christmas emails.

Inspired by the concepts presented above? Get the professional video production company and post-production services you require from a Tampa, Florida-based company to get the high-quality images and videos you need for your holiday social media postings. Call us at (813) 400-1393 to find out how we can assist you in spreading holiday cheer on your social media platforms.